Event & ticketing
The ticket price is all-in. Sales tax is backed out of gross receipts; processing fees are modeled separately.
Food & drinks
Retail menu value illustrates what guests receive. Profit uses ingredient/production costs, not retail menu prices.
Labor, entertainment & overhead
Wages, staff gratuity and overhead are separate. Include any extra staffing needed for higher attendance.
Guest value estimate
Retail equivalence is a marketing comparison, not an accounting expense or a guaranteed savings claim.
Detailed event P&L
“Event contribution” is after the modeled costs, but before income tax and any unmodeled expenses. “Incremental profit” additionally deducts estimated regular-night profit displaced by the event.
Attendance sensitivity
All scenarios retain the same staffing and fixed costs. Real staffing may increase at higher attendance.
Ticket price sensitivity
Each scenario uses the current attendance and all other cost assumptions.
Contribution by attendance
Assumptions, policies & verification
Guest experience & reservation rules
- Every ticket reserves an assigned seat or table for the entire 8:00 PM–12:30 AM event, even if a guest leaves and returns.
- Advance purchase, age 21+ and government-issued photo ID required; guest reentry via verified ticket or wristband.
- Full cocktail service, paired appetizer-style food, included gratuity, midnight toast and themed live jazz.
- Responsible alcohol service applies at all times. No sharing drinks; service may be refused to intoxicated guests. Premium/allocated bottle exclusions must be disclosed.
- Confirm Idaho Falls rules and the venue's license before advertising unlimited prepaid alcohol. A drink-voucher alternative may be required.
- Confirm venue fire occupancy, comfortable seated capacity, food service capability, reentry/security, and music volume.
What still needs verification
- Soiled Dove's actual seating capacity, labor roster, wholesale ingredient costs, kitchen capacity, and baseline New Year's Eve profit.
- Actual 2026 band quote, period attire, lead vocalist, sound equipment, requested songs and break schedule.
- Tax treatment of ticket bundles and gratuities; merchant and platform fee structure; insurance coverage.
- Any minimum spend, additional cleaning, security, musician meals, equipment rental or owner compensation.
All starting numbers are estimates for planning, not actual quotes or confirmed Soiled Dove financials. No legal or tax compliance is implied.